Utilize the below Content to target your B2C Real Estate Clients.

Instagram Reels Idea Outline

Social Media Video (Short-form)

• • Concept: Addressing affordability frustrations
  • Target Audience: First-time buyers, buyers on a tight budget
  • Headline: Forget House Hunters, This is the Real Struggle 😩️
  • Description: Tired of house hunting feeling like a losing battle? You’re not alone. Let’s change the game. #FindYourHappyPlace #Affordability
  • Hook: “Picture this: the ‘perfect’ house…that costs double your budget.”
  • Call To Action: Ready to get smart about house hunting? Let’s do this!
  • Promotion: Target ads on social media to local demographic groups of likely first-time homebuyers.
  • SCENE BREAKDOWN:
    • Scene Time Code: 00:00 – 00:03
      • Scene Description: Agent sitting in a ridiculously over-the-top luxurious living room.
      • Scene Visuals: Gold fixtures, marble everywhere, perfectly staged. Agent has a slightly awkward smile.
      • Scene Dialogue/Voice Over: “Ever feel like the perfect house is also the most expensive one?”
    • Scene Time Code: 00:03 – 00:06
      • Scene Description: Cut to the agent walking through a much smaller, ‘normal’ house.
      • Scene Visuals: Cozy but could use some updates.
      • Scene Dialogue/Voice Over: “Let’s be real, most of us aren’t buying mansions.”
    • Scene Time Code: 00:06 – 00:09
      • Scene Description: Agent sitting on a couch, looking directly at the camera.
      • Scene Visuals: Warm lighting, genuine expression.
      • Scene Dialogue/Voice Over: “But that doesn’t mean you can’t find a home that makes you say ‘Ahhh, this is it.'”
    • Scene Time Code: 00:09 – 00:12
      • Scene Description: A quick montage of happy home scenes: laughing in a kitchen, painting a kid’s room, feet kicked up in front of a fireplace.
      • Scene Visuals: Doesn’t have to be fancy, just joyful.
      • Scene Music and/or Sound Effect: Upbeat, positive melody
    • Scene Time Code: 00:12 – 00:15
      • Scene Description: Split-screen of a frustrated couple scrolling listings vs. the same couple smiling in a slightly imperfect but charming home.
      • Scene Visuals: Focus on their expressions, not the house details.
      • Scene Dialogue/Voice Over: “Forget the perfect listing, let’s find YOUR perfect place.”
    • Scene Time Code: 00:15 – 00:17
      • Scene Description: Campaign hashtag: #FindYourHappyPlace
      • Scene Text Overlay: #ForgetHGTV #Affordability
      • Scene Music and/or Sound Effect: A chime that signifies ‘let’s do this!’
    • Scene Time Code: 00:17 – 00:18
      • Scene Description: [Your Company Logo]
      • Scene Transition: Fade to black