Utilize the below Content Calendar to target your B2C Real Estate Clients.

Content Calendar Idea Outline

The Latte Lie: How Your Morning Coffee Could Sabotage Your Dream Home

Day 1

Concept: The Cost of Your Daily Coffee Habit

Target Audience: First-time homebuyers who prioritize convenience and small daily indulgences.

Social Media Video (Short-form)

• Headline: Your Latte May Be Sabotaging Your Dream Home ☕️🏡
• Description: Are your daily coffee runs costing you more than you think? #LatteLie #HomeownershipGoals
• Hook: “It’s just a coffee, right?”

Call To Action: Find out how much you could save by skipping your latte! Comment below for the link!

Promotion:

• Post across TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Use hashtags: #LatteLie #DreamHome #SaveForADownPayment #FirstTimeHomebuyer

Scene Breakdown:

• Scene 1 (Time Code: 0:00 – 0:02): Person happily walking down the street sipping an expensive-looking latte.
  • Visuals: City setting, well-dressed person, close-up of specialty coffee cup
  • Dialogue/Voiceover: “I deserve to treat myself!”
  • Music: Upbeat, carefree
  • Transition: Coffee cup drops and shatters
• Scene 2 (Time Code: 0:02 – 0:05): Person looks shocked and sad.
  • Visuals: Focus on their expression, blurred out background
  • Text Overlay: “Is your daily coffee costing you…”
  • Sound Effect: Sad trombone
• Scene 3 (Time Code: 0:05 – 0:08): Visual montage of beautiful home interiors
  • Visual: Quick flashes of a modern kitchen, cozy living room, sunny backyard
  • Text Overlay: “…your dream home?”
• Scene 4 (Time Code: 0:08 – 0:11): Person browsing real estate listings on their phone
  • Visuals: Hand scrolling, close-ups of bright photos
  • Dialogue/Voiceover: “Maybe I could afford a place like this if…”
• Scene 5 (Time Code: 0:11 – 0:14): Animated dollar bills flying out of their wallet
  • Visuals: Over-the-shoulder shot, cartoon money emptying
  • Sound Effect: Cash register ‘cha-ching’ sounds
• Scene 6 (Time Code: 0:14 – 0:17): Bar graph showing daily coffee cost vs. potential monthly savings
  • Visuals: Simple animation of the graph growing
  • Text Overlay: “Small change = Big dreams”
• Scene 7 (Time Code: 0:17 – 0:20): Person looking confidently determined
  • Visuals: Back to city street, person walks with purpose
  • Dialogue/Voiceover: “I’m ready to make a change”
• Scene 8 (Time Code: 0:20 – 0:22): Close-up of my contact info/website
  • Visuals: Simple graphic with my name, “Real Estate Agent,” phone number
  • Dialogue/Voiceover: ” Let’s make your dream home a reality”

Social Media Post

• Post Type: Facebook and Instagram
• Type of Content: Image: Person holding a latte with a concerned look
• Gist: Challenge the idea that lattes are harmless indulgences; tie them to bigger goals.
• Headline: Is Your Latte Stealing Your Down Payment? 🤔
• Caption: It might be time to rethink your morning routine. #LatteLie #HomeownershipGoals #DreamHome
• Call to Action: Drop a ☕️ emoji if you’re ready to ditch the lattes and own your future!
• Promotion: Boost this post to target specific demographics of potential first-time buyers.

 

Day 2

Concept: Visualizing Potential Savings

Target Audience: First-time homebuyers who are visual learners and motivated by tangible results.

Social Media Post

• Post Type: Instagram post (can be adapted for Facebook too)
• Type of Content: Eye-catching infographic
• Gist: Showcase potential savings from ditching the latte over time, directly linked to a down payment.
• Headline: Your Lattes vs. Your Down Payment
• Caption: Small sacrifices today can lead to big rewards tomorrow. See how much you could save for your dream home by skipping your daily coffee run! #LatteLie #DownPaymentSavings
• Infographic Visuals:
  • Line graph showing latte cost accumulation over 1 year, 2 years, and 5 years
  • Corresponding bars showing how those amounts translate to a percentage of an average down payment
• Call to Action: Start the #NoLatteChallenge! Take a week off fancy coffee and track your savings.
• Promotion: Create a shareable version of the infographic for followers to use.

Challenge

• Concept: The #NoLatteChallenge
• Target Audience: Homebuyers actively looking to save, inspired by gamification
• Gist: Encourage people to participate in a week-long challenge, demonstrating immediate results.
• Headline: Could You Survive a Week Without Fancy Coffee?
• Caption: Take the #NoLatteChallenge and see your down payment savings grow! Share your before/after savings tracker with us. #HomeownershipChallenge
• Promotion: Offer a small prize (gift card to a home decor store) for the most impressive savings transformation during the challenge.

Day 3

Concept: Community Collaboration

Target Audience: First-time homebuyers craving support, local connection, and tangible assistance.

Event

• Event Name: Lattes for Listings
• Venue: Partner with a popular local coffee shop
• Theme: Turning small indulgences into homeownership opportunities
• Gist: One-day event where a portion of proceeds goes towards a homebuyer assistance charity or fund. People get their coffee fix while supporting a good cause.
• Headline: Ditch the Latte, Help a Homebuyer! ☕️ = 🏡
• Post Caption: Join us for Lattes for Listings! Get your coffee and support homeownership dreams in [location].
• Call To Action: Tag a friend you want to enjoy a coffee with for a good cause!
• Promotion:
  • Cross-promote with the coffee shop
  • Raffle off free “home buying consultations” with you to those who come
  • Local press release

Testimonial

• Concept: Success through sacrifice
• Media Type: Video (ideal for Instagram/Facebook) or text with a compelling photo
• Target Audience: Homebuyers who need inspiration and proof that saving works
• Headline: From Coffee Addict to Homeowner
• Caption: Hear [client’s name]’s story of how they kicked the “Latte Lie” and saved their way into their dream home. #ClientSuccess #HomeownershipJourney
• Promotion: Add to your Story highlights for maximum visibility

 

• Long-Form Video: Explaining the psychology behind why small expenses derail big goals
• Blog Post: “Budget-Friendly Coffee Hacks” for those who don’t want to quit entirely
• Quiz: “Which Down Payment Destroyer Are You?” to raise awareness of other small leaks

 

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Day 4

Concept: The Psychology of Saving

Target Audience: Homebuyers who want to understand their spending habits better and develop lasting saving strategies.

Live Video (Facebook/Instagram)

• Title: Break the Latte Lie: The Psychology of Saving for Your Dream Home
• Summary: Dive into the mindset shifts and behavioral habits that lead to success in achieving financial goals like homeownership.
• Main Topics:
  1. The Power of Small Sacrifices: Explain how the latte is a metaphor for the bigger picture of consistent saving.
  2. Instant Gratification vs. Long-term Goals: Help viewers understand the reward mechanisms in their brains that they need to rewire.
  3. Budgeting Beyond the Coffee: Touch on other common spending leaks and how to identify them.
  4. Building a Savings Mindset: Provide actionable tips on creating a saving habit that sticks.
  5. Q&A: Address common concerns and answer participants’ questions about saving for a down payment.
• Call to Action: Promote your free “Dream Home Savings Audit” consultations
• Promotion: Share short clips from the live video as teasers and reminders

Quiz

• Concept: What’s Your Down Payment Destroyer?
• Target Audience: Homebuyers who want to self-identify common spending pitfalls.
• Gist: This playful quiz helps people be honest about their habits and the potential impact on their savings.
• Headline: Think Lattes Are Your Biggest Problem? Take the Quiz!
• Caption: Is your down payment hiding in your closet, your takeout drawer, or your streaming subscriptions? Find out! #DownPaymentDestroyer #QuizTime
• Quiz Questions: 8 multiple-choice questions, such as:
  • How often do you eat takeout or at restaurants per week?
  • Do you tend to buy new clothes or gadgets just because they’re on sale?
  • How many streaming subscriptions do you pay for?
• Quiz Answers:
  • Each answer has a point value. The result isn’t about ONE expense being wrong, but about showing a pattern of where money could be redirected.
• Promotion: Include a shareable results graphic for each outcome to encourage social engagement.

Day 5

Concept: Beyond the Latte: Expanding the Vision

Target Audience: Homebuyers energized by the campaign, ready to take concrete action.

Blog Post

• Title: The Latte Lie: 5 Hidden Expenses Sabotaging Your Down Payment
• Summary: This article builds on the momentum of the campaign and helps people look deeper into their budgets for potential savings.
• Topic 1: Eating Out & Takeout Trap
  • Subtopics: The true cost of convenience, meal prep strategies, smarter restaurant choices
• Topic 2: Subscriptions on Autopilot
  • Subtopics: How to audit subscriptions, free alternatives, negotiating lower rates
• Topic 3: Impulse Buys & Retail Therapy
  • Subtopics: Waiting periods before purchases, differentiating needs from wants
• Topic 4: The Entertainment Drain
  • Subtopics: Free local events, activity swaps, cutting the cable cord
• Call to Action:
  • Downloadable Budget Tracker
  • Link to schedule a consultation with you
• Lead Magnet: Exclusive email sign-up for additional budget tips and saving challenges

Email

• Concept: The Power of Impactful Swaps
• Target Audience: People on your email list (current and potential clients)
• Headline: Is $1,825 a Year Standing Between You and a Down Payment?
• Email Body:
  • Open with latte example, but transition to the idea of swapping, not just eliminating expenses.
  • Breakdown potential annual savings from a few lifestyle changes from the blog post.
  • Emphasize gains (home features) rather than pure sacrifice.
• Call to Action: Book your “Dream Home Blueprint” session.
• Promotion: This email is valuable even for people who haven’t interacted with the campaign recently. It reignites the saving conversation.

Day 6

Concept: Smarter Splurges

Target Audience: Homebuyers who still want small, enjoyable rewards without derailing their savings progress.

Social Media Video (Short-form)

• Headline: Kick the Latte, Not the Fun! Budget-Friendly Treats
• Description: Who says saving has to be boring? Discover tasty & easy alternatives to your coffee shop habit. #SmarterSplurges #LatteLie
• Hook: “I still deserve a treat, and so do you!”

Call To Action: Share YOUR smarter splurge ideas in the comments!

Promotion: Use relevant hashtags, pin the video to your TikTok profile to maximize exposure.

Scene Breakdown:

• Scene 1 (Time Code: 0:00 – 0:03): A person looking sadly into a piggy bank with a few coins.
  • Visuals: Close up on the piggy bank, dramatic lighting.
  • Dialogue/Voiceover: “Saving for a house is hard…”
  • Music: Slow, slightly melancholy.
  • Transition: Piggy bank gets smashed
• Scene 2 (Time Code: 0:03 – 0:06): Montage of affordable ‘treats’
  • Visuals: Person making a simple homemade iced coffee, a walk in a park, browsing a used bookstore… emphasize experiences or small joys.
  • Music: Upbeat and fun.
• Scene 3 (Time Code: 0:06 – 0:09): Person checking a savings app, balance has increased
  • Visuals: Close-up of the phone screen.
  • Sound Effect: Cha-ching!
  • Text Overlay: “Small Swaps = Big Progress”
• Scene 4 (Time Code: 0:09 – 0:12): A couple looking at a cozy, affordable home they could buy.
  • Visuals: Peeking through windows, or a quick “for sale” sign shot
  • Dialogue/Voiceover: “This could be ours sooner than we think!”
• Scene 5 (Time Code: 0:12 – 0:15): Person making a DIY fancy-looking coffee drink at home with a wink.
  • Visuals: Fun, playful setting
  • Text Overlay: “Smarter Splurges for the Win!”
• Scene 6 (Time Code: 0:15 – 0:18): Person smiling and dropping coins in their newly full piggy bank.
  • Visuals: Bright light, celebratory feel
• Scene 7 (Time Code: 0:18 – 0:20): Close-up of my contact info/website
  • Visuals: Simple graphic
  • Dialogue/Voiceover: “Ready to find treats that support your dream home?”

Offer

• Concept: Free “Dream Home Savings Audit” consultations
• Target Audience: People motivated by the campaign who want personalized guidance
• Gist: Provide a quick, valuable session where you analyze their potential latte savings AND other budget tweaks to maximize their potential.
• Headline: Get Your Personalized Savings Roadmap!
• Caption: Book your FREE Dream Home Savings Audit and ditch the Latte Lie for good. #SavingsGoals #HomeownershipHelp
• Call to Action: Clear link to schedule a session.
• Promotion: Pin this post across your social platforms

Day 7

Concept: Community Collaboration for Affordable Treats

Target Audience: Homebuyers who enjoy local experiences, supporting small businesses, and social proof.

Influencer/Community Partnership

• Influencer Outreach: Reach out to a local lifestyle blogger/foodie influencer with an engaged following of potential homebuyers.
• Collaboration Idea:
  • They promote the campaign and create content around budget-friendly treats, date ideas, or experiences that cost less than a month’s worth of lattes.
  • Offer your expertise: They could interview you live about saving for a down payment.
• Headline: Ditch the Latte, Discover [City Name] – Affordable Fun!
• Caption: Partner with the influencer to showcase activities aligned with the “smarter splurges” theme
• Call to Action: Tag a friend to plan a fun and budget-friendly outing.
• Promotion: Cross-promote, run a joint giveaway for followers to win a homebuying consultation with you AND a gift card for a local experience featured.

 

Day 8

Concept: The Hidden Costs of Renting

Target Audience: Homebuyers who are ‘on the fence’ due to worries about affordability, and renters frustrated by rising costs.

Email

• Concept: Success Story: From Renter to Homeowner
• Target Audience: People on your email list, especially those who may not have engaged yet
• Headline: Was [Client Name] Smarter Than You? 👀 (Their Savings Might Surprise You)
• Email Body:
  • Open with client’s compelling before/after transformation:
    • Renting: Feeling stuck, limited control, expenses going up
    • Homeownership: Financial stability, building equity, personalizing their space
  • Breakdown the less obvious aspects they were saving on:
    • No annual rent increases
    • Security deposit money now in their down payment
    • Potential tax benefits of homeownership (research local rules)
• Call to Action: “Is this your year to escape the rent trap?” Link to schedule a consultation.

Customer Feedback

• Concept: Survey: Your Thoughts on Renting vs. Owning
• Target Audience: Recent campaign participants, followers, email subscribers.
• Gist: Gather valuable insights on common pain points and perceptions about homeownership. This data helps tailor your messaging even further.
• Headline: Help Me Help Future Homeowners! Quick Renting vs. Owning Survey
• Caption: Share your experience and tell me what’s holding you back from buying. Your answers could win you a [small prize]. #SurveyTime
• Survey Questions:
  • How long have you been renting?
  • What’s your biggest frustration about renting?
  • Do you believe you could afford to own a home? Why or why not?
  • On a scale of 1-10, how ready do you feel to start the home buying process?
• Promotion: Offer a small raffle prize (home decor item, consult credit) for participation

Day 9

Concept: Expanding Your Knowledge Base

Target Audience: Homebuyers looking for credible information and resources beyond your social content.

Podcast Appearance

• Pitch: Reach out to local home improvement, personal finance, or lifestyle podcasts that align with your target audience.
• Topics to Discuss:
  • The Latte Lie concept, why it resonates with people
  • Breaking down common myths about down payments
  • Renting vs. Owning from a financial perspective
  • First-time homebuyer programs and resources in your area
• Call To Action: Direct listeners to your website and social channels for more information.

Paid Advertising (Optional)

• Concept: Promote High-Performing Content
• Ad Type: Boost your most successful posts (infographic, testimonial, etc.)
• Gist: Expand reach beyond your organic following for maximum impact.
• Headline: Examples:
  • “Are You Paying a ‘Latte Tax’ on Your Dream Home?”
  • “This is How Much [Client Name] Saved by Ditching Lattes”
• Call to Action: Depends on the content—could be to follow, download a resource, or book a consult.
• Promotion: Target by demographics, interests (home decor, personal finance), and location

 

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Day 10

Concept: DIY = Down Payment

Target Audience: First-time homebuyers who are handy, enjoy projects, and want to maximize their savings potential.

Social Media Video (Short-form)

• Headline: Don’t Spend on Fancy Coffee, Build Your Skills Instead 🛠️
• Description: Upgrade your home AND your down payment with DIY projects #DIYforDownpayment #LatteLie
• Hook: “Lattes won’t fix a leaky faucet, but I can teach you how!”

Call To Action: Share your favorite DIY home project in the comments.

Promotion: Reshare successful DIY projects from followers to inspire others

Scene Breakdown:

• Scene 1 (Time Code: 0:00 – 0:03): A person fumbling with a home repair tool, looking frustrated.
  • Visuals: Close up on the project, things slightly messy
  • Dialogue/Voiceover: “Ugh, I’ll just have to hire someone for this…”
  • Music: Slightly comedic, clumsy sound effects
  • Transition: Tool gets thrown down
• Scene 2 (Time Code: 0:03 – 0:06): Montage of easy DIY tutorials
  • Visuals: Quick clips showing painting, fixing a leaky faucet, simple furniture builds. Focus on beginner-friendly!
  • Music: Upbeat, motivating
  • Text Overlay: “You can do this!”
• Scene 3 (Time Code: 0:06 – 0:09): Person from Scene 1 now confidently completing the project.
  • Visuals: Now organized workspace, successful result.
  • Dialogue/Voiceover: “I did it myself!”
  • Sound Effect: Triumphant sound
• Scene 4 (Time Code: 0:09 – 0:12): A graph showing potential savings from DIY vs. hiring out.
  • Visuals: Simple animation, similar to the latte savings graph.
  • Text Overlay: “More Skills = Bigger Down Payment”
• Scene 5 (Time Code: 0:12 – 0:15): Before/After of a room improved with affordable DIY updates.
  • Visuals: Could be something you personally did or crowdsourced images
• Scene 6 (Time Code: 0:15 – 0:18): Person smiling and adding money to their house fund.
• Scene 7 (Time Code: 0:18 – 0:20): Close-up of my contact info/website
  • Visuals: Simple graphic
  • Dialogue/Voiceover: “Ready to turn DIY into your down payment?”

Blog Post

• Title: Best Budget-Friendly Home DIY Projects for First-Time Buyers
• Summary: A roundup of DIY ideas specifically curated for saving money AND boosting the value of a starter home
• Main Topics:
  • Easy Cosmetic Updates: Painting, hardware swaps, light fixture upgrades
  • Minor Repairs That Make a Big Difference: Fixing leaky faucets, patching drywall, etc.
  • Outdoor Improvements that Boost Curb Appeal: Landscaping, fence repair, power washing
  • Resources and Tutorials: Link to reliable DIY websites, YouTube channels, etc.
• Call to Action:
  • Share a photo of their DIY success for a feature on your page
  • Sign up for an email list for access to a bonus home project checklist

Day 11

Concept: Affordable Coffee + Community Support

Target Audience: Homebuyers who still love coffee, people who enjoy their community, and want to support local businesses.

Community Outreach

• Partnership: Reach out to a local cafe known for quality coffee AND community-minded values.
• Collaboration Idea:
  • “Make Your Own Latte” class: You provide a quick talk on budgeting/saving, the cafe teaches latte-making basics using budget-friendly techniques (at home brewing, etc.)
  • Portion of proceeds goes to the same homeownership charity you supported earlier.
• Headline: Brew a Better Coffee (and a Bigger Down Payment!)
• Caption: Join us for a fun latte-making class where you save money AND support a great cause. #Community #LatteLie #Homeownership
• Call to Action: Link for participants to sign up for the class.
• Promotion:
  • Cross-promotion with the cafe, local press release, offer a small discount code for class attendees to use on your consultations

 

Day 12

Concept: It’s Not Just the Money, It’s Your Mindset

Target Audience: Homebuyers who feel discouraged, like they lack willpower, or just don’t know where to start.

Poll

• Concept: What’s Your Biggest Savings Enemy?
• Target Audience: Social media followers across all platforms
• Gist: Identify common mindset barriers preventing people from achieving their homebuying goals.
• Headline: Is this what’s holding YOU back from your dream home? VOTE NOW!
• Caption: Don’t worry, it’s anonymous 😉 This helps me create better content to support you. #SavingsStruggles #PollTime
• Poll Questions: (Aim for 5-6 options)
  • “I buy things without thinking” (Impulse buying)
  • “I can’t seem to stick to a budget” (Lack of discipline)
  • “I don’t believe I can afford it” (Self-limiting mindset)
  • “My FOMO gets the best of me” (Fear of missing out)
  • “I don’t even know where my money goes” (Lack of awareness)
• Promotion: Share the poll to your Stories, pin it on your main social profiles

Social Media Post

• Post Type: Instagram/Facebook
• Type of Content: Image: A pile of coins with the words “Show Us Your Smarter Splurges” written in a playful font.
• Gist: Challenge people to think about what they value and how to align spending with priorities.
• Headline: Small Change, Big Mindset Shift ✨
• Caption: The Latte Lie taught us it’s not about deprivation! What are you choosing INSTEAD to get closer to your dream home? #SmarterSplurges #HomeownershipMindset
• Call to Action: Share your ‘smarter splurges’ and tag a friend who needs to see this!
• Promotion: Collect the best submissions and feature them as a carousel post later in the week to inspire others.

Day 13

Concept: Re-energize and Reward

Target Audience: Campaign participants, loyal followers, and those who might need an extra push.

Contest Extension

• Concept: Amplify the #LatteLieMakeover contest for a final surge of engagement
• Headline: Last Chance to Win Your Latte Lie Makeover!
• Caption: Show us your most creative & budget-savvy coffee alternatives for a chance to win [Gift card to a home decor store]. #ContestAlert
• Promotion: Highlight a few standout entries so far to generate excitement

In-Person Event (If Possible)

• Event Name: Latte Lie Pop-Up Swap & Shop
• Venue: Partner with a local coffee shop (or community space) for a small, casual event
• Theme: Turning small indulgences into homeownership tools
• Gist: Encourage people to bring items to swap (clothes, books, decor) and offer free “budget coffee” samples. Provide quick consultations in a designated corner.
• Headline: Ready to Refresh Your Space AND Your Savings?
• Post Caption: Join our Latte Lie Swap & Shop! Trade those unwanted items for something new-to-you and support your homeownership dreams.
• Call To Action: Tag a friend who needs a closet cleanout.
• Promotion: Raffle off a larger prize (home improvement consultation, gift basket curated for first-time buyers) to boost attendance

 

Day 14

Concept: The “Hidden” Costs of Renting

Target Audience: Renters frustrated with increasing costs, those who feel like they’ll never get ahead, and homebuyers needing that final push to take action.

Live Video (Facebook/Instagram)

• Title: Q&A: Unexpected Down Payment Savings – Renting vs. Owning
• Summary: Address common anxieties and misconceptions about affording a home by focusing on the less obvious financial benefits of owning.
• Main Topics:
  1. Unpredictable Rent Increases: Explain how this erodes saving potential over time. Use local market data if you have it.
  2. Wasted Money on Security Deposits: Tie deposits into the down payment conversation – that money could be working for YOU instead.
  3. Limits on Personalization = Lower Resale Value: Emphasize the ability to build equity through upgrades and customization as an owner.
  4. No Tax Advantages (Usually): Briefly discuss potential tax benefits of homeownership (be sure to fact-check the rules in your area).
  5. Q&A: Dedicate the majority of the time to answering live audience questions to dispel myths and provide reassurance.
• Call to Action: Promote your “Personalized Savings Roadmap” offer – highlight its value for uncertain renters.
• Promotion: Pin a short teaser to your social pages, invite people to submit their top concerns about affordability ahead of time.

Customer Testimonial (Video)

• Concept: From Renter to Homeowner: The Financial Impact
• Media Type: Video (ideal for Instagram/Facebook) or text + photo if that’s easier
• Target Audience: Renters who need to see that homeownership IS achievable for people like them.
• Headline: “I Never Thought I Could Afford a Home Until…”
• Caption: [Client Name]’s story of how they escaped rising rents and are now building wealth as a homeowner. #HomeownershipSuccess
• Interview Focus:
  • Specific amounts they saved by no longer paying a security deposit.
  • If their monthly mortgage is similar OR LESS than their old rent.
  • Any surprising things they’ve learned as new homeowners that renters need to know.

Day 15

Concept: Your Savings Potential, Visualized

Target Audience: Homebuyers who need tangible proof that those small savings and lifestyle shifts can lead to a real down payment.

Social Media Post

• Post Type: Instagram / Facebook (can be adapted for other platforms)
• Type of Content: Simple graphic or infographic comparing:
  • “Latte, $5/day” vs. “X amount saved in 1 month towards your dream home”
• Gist: Show the exponential power of saving even amounts someone might consider insignificant.
• Headline: Small Changes, HUGE Down Payment Impact 🤯
• Caption: Don’t underestimate what ditching those daily indulgences can do! Ready to see your savings potential? #SavingsGoals #DownPaymentPower
• Call to Action: Link to your “Dream Home Savings Audit” offer

Offer

• Concept: Exclusive “Savings Sprint” Offer
• Target Audience: People nearing the end of the campaign, ready to get serious.
• Gist: Provide a limited-time, deeper dive into budget optimization for those who sign up for a consult this week.
• Headline: Ready to Sprint Towards Your Down Payment?
• Caption: Book your consult this week and unlock my exclusive Savings Sprint program to maximize your down payment FAST. #LimitedTimeOffer
• Call to Action: Clear link or instructions to book their consultation
• Promotion: Create a sense of urgency, emphasize that this personalized guidance goes beyond the campaign’s general content.

 

Day 16

Concept: Your Savings Unlock Dream Home Features

Target Audience: Homebuyers who are getting excited about the possibilities and need that visual motivation to stay on track.

Social Media Post

• Post Type: Instagram carousel or Facebook album
• Type of Content: A curated collection of listing photos featuring aspirational yet attainable homes in your local market.
• Gist: Show how potential savings from the campaign translate into the ability to afford those coveted features.
• Headline: Your Dream Home Could Be Closer Than You Think 👀
• Caption: Thanks to your smart saving choices, features like these are within reach! Which one gets you excited? #DreamHome #SavingsUnlockPossibilities
• Carousel Images:
  • Image 1: Modern kitchen with upgraded appliances. Caption: “Ditching takeout 3x a week = $XX towards those stainless steel appliances”
  • Image 2: Cozy backyard with patio. Caption: “Skipping monthly subscription boxes = $XX towards creating YOUR outdoor oasis”
  • Image 3: Bright home office space. Caption: “Saying no to impulse buys = $XX towards a dedicated workspace”
  • Image 4: Home in a desirable neighborhood. Caption: “Consistent savings = $XXX towards living in your dream location”
• Call to Action: Tag a friend who needs to start saving for their dream home!
• Promotion: Consider partnering with a local lender for accurate down payment estimations to use in your captions.

Email

• Concept: Unlocking Your Dream Neighborhood
• Target Audience: Existing email list, emphasizing new leads generated during the campaign.
• Headline: Where Do You See Yourself Living? Your Savings Make It Possible
• Email Body:
  • Short success story recap about someone ditching the lattes to afford a bigger down payment.
  • Breakdown of estimated down payment needed for a few different neighborhoods in your area (make them a mix of aspirational and truly attainable)
  • Highlight features common at each price point to show what their savings unlock.
• Call To Action: “Ready to explore your options?” Link to book a consult, emphasize you can tailor their search based on savings progress.

Day 17

Concept: The True Cost of NOT Owning

Target Audience: Renters on the fence about buying, first-time buyers battling fear and uncertainty.

Blog Post

• Title: Beyond the Latte: The Hidden Costs of NOT Owning Your Home
• Summary: A detailed analysis of the long-term financial disadvantages of renting compared to the stability of homeownership.
• Main Topics:
  1. Rent Increases: Show average increases of the past 5 years in your area, project those into the future.
  2. Wasted Money: Security deposits, pet fees, costs renters often overlook.
  3. Limits on Personalization: Discuss how upgrades and renovations build equity.
  4. Missed Tax Benefits: Explain potential deductions and credits homeowners may qualify for (be specific to your location!)
  5. The Emotional Cost of Uncertainty: Discuss lack of control, the pride of ownership, etc.
• Call to Action: Reframe the question from “Can I afford it?” to “Can I afford NOT to buy?” Promote your consultations as a way to get clarity.

Customer Engagement (Poll)

• Concept: What’s Your Homeownership Dream?
• Target Audience: Social media followers, primarily those still identifying their big “why”.
• Gist: Encourage people to articulate their priorities for a home to further personalize the campaign’s message.
• Headline: Help Me Show You the Possibilities! Quick Home Feature Poll
• Caption: Is your dream home all about the… #PollTime #DreamHomeGoals
• Poll Questions:
  • Huge yard for the kids/dog?
  • A chef’s kitchen for entertaining?
  • Enough space to work from home?
  • Walkable neighborhood near shops?
  • Fixer-upper with DIY potential?
  • Other (let people comment their own!)
• Promotion: Share results and tailor future content based on what people value most.

 

Day 18

Concept: Hustle Your Way to a House

Target Audience: Homebuyers motivated by the potential of extra income, needing guidance on finding side gigs that fit their skills and schedule.

Offer:

• Free Homebuyer Workshop: Cover the basics of the process, emphasize how pre-qualification and down payment amount impact options. Partner with a trusted lender for the pre-qualification portion.
• Webinar or In-Person: Choose based on your local audience preference.
• Headline: Unlock Your Earning Potential! Homebuyer Workshop
• Caption: Learn the essentials of buying your first home AND how to accelerate your savings with smart side hustles. #Homeownership #SideHustlePower
• Call to Action: Clear link or instructions to register for the workshop
• Promotion: Offer a special bonus resource or discount on your services ONLY for workshop attendees.

Live Video (Facebook/Instagram)

• Title: Q&A: Busting First-Time Homebuyer Fears and Myths
• Summary: Address common concerns head-on, focus on anxieties about finances, the process, and feeling unqualified.
• Main Topics:
  1. “I don’t have a perfect credit score” (explain what is good enough)
  2. “I don’t make enough money” (discuss side hustles, smart budgeting)
  3. “The process is too complicated” (simplify the major steps)
  4. “I’ll never find the right house” (reframe it as a journey)
  5. Q&A: Open the floor to live questions to uncover what’s holding people back
• Call to Action: Promote the homebuyer workshop for those needing more in-depth support, reiterate your consultation offer.
• Promotion: Create short, impactful clips from the Q&A to share as teasers.

Day 19

Concept: Success Through Community

Target Audience: Homebuyers craving success stories and practical guidance for navigating the journey. Highlight multiple paths to homeownership.

Customer Testimonials

• Concept: A series of testimonials highlighting diverse homeownership journeys.
• Media Type: Video is most impactful, but text + photo works well too. Target 3-5 testimonials.
• Target Audience: Potential homebuyers struggling with self-doubt and uncertainty.
• Headline: From Skeptic to Homeowner: Real People, Real Success Stories
• Caption: They did it, and you can too! Get inspired by these everyday people now living their dream home reality. #HomeownershipIsPossible
• Testimonial Focus:
  • Someone who used a down payment assistance program
  • A single parent who achieved their homeownership goal
  • Someone with imperfect credit who qualified for a mortgage
  • A couple who started with a fixer-upper
• Call to Action: “Is this your year to become a homeowner?” Remind them of your services.

Social Media Post

• Post Type: Facebook and Instagram
• Type of Content: Simple text overlay graphic/meme
• Gist: Humorous but relatable take on the sacrifices homebuyers make.
• Headline: “From Latte Lover to Homeowner!”
• Caption: Goodbye fancy takeout, hello homeowner happy hours in MY kitchen. #Priorities #WorthIt
• Call to Action: Tag a friend who understands the homeowner hustle.
• Promotion: Encourage comments where people share their own funny sacrifices

Day 20

Concept: Pre-Approval = Homebuying Power

Target Audience: Homebuyers ready to transition from saving to actively searching, those unsure if they qualify for a mortgage.

Email

• Concept: The Power of Pre-Approval
• Target Audience: Existing email list, emphasizing new leads generated during the campaign.
• Headline: Get Your Dream Home Game Plan. Get Pre-Approved 💪
• Email Body:
  • Explain pre-approval in simple terms (NOT the same as final approval)
  • Top 3 Benefits:
    • Knowing your budget = no time wasted on homes you can’t afford
    • Demonstrating you’re serious to sellers = stronger offers
    • Locking in a favorable interest rate (briefly, as rates fluctuate)
  • Demystify: “It doesn’t mean you HAVE to buy, it means you CAN.”
• Call To Action: “Ready to unlock your homebuying potential?” Link to book a consultation. Emphasize you’ll connect them with trusted lenders.

Offer

• Concept: Promote personalized consultations as the next step
• Headline: Ready to Make Your Dream Home a Reality? Let’s Talk!
• Caption: From ditching lattes to ditching uncertainty – I’ll help streamline the process and get you pre-approved. #PreApprovalPower #Homeownership
• Call to Action: Clear link or instructions to book their consultation
• Promotion: Consider a limited-time discount or small bonus (free credit report analysis) for those who book this week.

Day 21

Concept: Celebrate Victories & Reward Engagement

Target Audience: Active campaign participants, loyal followers who have shown genuine and consistent interest.

Contest Winner Announcement

• Headline: And the Latte Lie Makeover Winner Is… 🏆🎉
• Caption: Celebrate the winner, showcasing their creative and budget-friendly coffee alternative. Highlight ANY entries that impressed you.
• Call to Action: Thank everyone who participated, remind them of your services and ongoing support in their homeownership journey.

Social Media Post

• Post Type: Instagram/Facebook
• Type of Content: Graph or visual comparison.
• Gist: Show the transformation of “Latte Money” into a significant down payment contribution after several weeks/months.
• Headline: Small Changes, HUGE Impact! ✨
• Caption: Look how far your savings have come! This could be part of your dream home down payment. #SavingsSuccess #LatteLie
• Call to Action: Tag a friend who needs to see this motivation!
• Promotion: Pin this visual to your profile as a reminder of what’s possible.

Giveaway

• Concept: Thank you for campaign participation
• Prize: Something small but relevant to new homeowners:
  • Gift card to a home decor store
  • Housewarming essentials basket
  • Personalized consultation with an emphasis on budgeting FOR your new home.
• Rules: Must be following you, have commented or shared campaign content recently
• Headline: Giveaway Alert! Celebrating YOU on this Homeownership Journey 🎁
• Caption: Enter to win a [Prize] to help you feather your nest! #Giveaway #HomeownershipDreams

 

Day 22

Concept: Spotting Hidden Potential

Target Audience: Homebuyers ready to start actively viewing homes, those who might feel overwhelmed by the current market.

Call to Action Post

• Headline: Ready to Make Your Dream Home a Reality? Let’s Talk!
• Caption: The Latte Lie campaign has prepared you to save, now let me help you find the perfect place! #HomeSearch #DreamHomeConsultant
• Call to Action: Clear link or instructions to book their consultation
• Promotion: Reinforce your expertise in spotting overlooked properties and negotiating effectively.

Email

• Concept: Reminder about those limited-time consultation discounts or incentives
• Headline: Final Savings Push! Don’t Miss Out on This Exclusive Offer
• Email Body:
  • Recap the campaign’s successes so far, highlight how your consultations build on this progress.
  • Offer expires soon! Create a sense of urgency to motivate people to take the next step.
• Call To Action: “Start your personalized home search today!” Link to schedule a consultation.

Day 23

Concept: Master the Art of Negotiation

Target Audience: Homebuyers nearing the offer stage, anxious about competitive situations and affordability.

Social Media Video (Short-form)

• Headline: Get Your Dream Home for the Right Price! Negotiation Tips
• Description: Top negotiation strategies every homebuyer should know. #NegotiationPower #HomebuyingTips
• Hook: “Don’t overpay for your dream home – know these tactics first!”

Call To Action: Let me be your expert negotiator! Book a consultation today.

Promotion: Reshare positive client testimonials about your negotiation prowess

Scene Breakdown:

• Scene 1 (Time Code: 0:00 – 0:03): A person looking dejected after losing out on a bidding war.
  • Visuals: “For Sale” sign gets changed to “Sold”
  • Dialogue/Voiceover: “I keep getting outbid… is this ever going to happen?”
  • Music: Slow, slightly sad.
  • Transition: Scene fades
• Scene 2 (Time Code: 0:03 – 0:06): Montage of negotiation concepts visualized
  • Visuals: A calculator, contract with highlighted areas, two people shaking hands.
  • Text Overlay: “It’s not just about the price…”
• Scene 3 (Time Code: 0:06 – 0:09): Person checking a detailed inspection report.
  • Visuals: Close up of a home inspection checklist.
  • Dialogue/Voiceover: “Know where you have leverage”
• Scene 4 (Time Code: 0:09 – 0:12): A couple discussing pros/cons of a fixer-upper.
  • Visuals: Pointing to areas needing repairs, but also the home’s charm.
  • Text Overlay: “Potential = Negotiating Power”
• Scene 5 (Time Code: 0:12 – 0:15): Homeowner smiling, holding keys in front of their house.
• Scene 6 (Time Code: 0:15 – 0:18): Person smiling and adding money to their house fund.
• Scene 7 (Time Code: 0:18 – 0:20): Close-up of my contact info/website
  • Visuals: Simple graphic
  • Dialogue/Voiceover: “Ready to win your dream home?”

Blog Post

• Title: Beyond the Asking Price: Smart Negotiation Strategies for Homebuyers
• Summary: In-depth look at tactics beyond price: inspection contingencies, repair requests, closing timeline, etc.
• Call to Action: Promote your consultation services as a way to create a personalized negotiation plan.

 

Day 24

Concept: Move-In Ready, Budget-Savvy

Target Audience: Homebuyers nearing closing, excited but potentially overwhelmed by all the things they’ll need for their new home.

Success Story Highlight

• Concept: Detailed client testimonial, longer video, or in-depth text post.
• Headline: From Latte Saver to Smart Homeowner: [Client Name]’s Journey
• Focus:
  • How they navigated the transition from saving to buying
  • Unexpected but necessary expenses they encountered post-purchase
  • Strategies they used to furnish and upgrade their home affordably
  • How they continued their saving habits to be financially prepared for homeownership
• Call to Action: “Ready to make smart homeowner moves?” Promote your consultation services.

Email

• Concept: Congratulations! You’re Almost a Homeowner
• Target Audience: People in your pipeline who are nearing or at the closing stage.
• Headline: Get Ready for the BEST Part (Your New Home!) 🎉
• Email Body:
  • Brief congrats message acknowledging their hard work
  • “Beyond the down payment” – mention common moving costs, furnishing needs, etc.
  • Offer your support – if you have checklists, moving company recommendations, share them!
• Call To Action: “Here to make your move seamless!” Emphasize you’re there to help beyond the sale.

Day 25

Concept: Celebrating Community Connections

Target Audience: The entire audience cultivated during the campaign – past clients, new homebuyers, and those still working towards their goal.

Influencer/Community Partner Recap

• Headline: Thank You for Rocking the Latte Lie Campaign!
• Caption: Showcase the campaign’s successes. Tag any partners, influencers, or local businesses you collaborated with.
  • Include highlights like participation numbers, money saved estimations, etc.
• Call to Action: Let people know you’ll continue to provide relevant content and support for their homeownership journey.

Discount or Bonus Offer

• Concept: Limited-Time, Thank You Offer
• Offer Ideas:
  • Discounted consultation rate for those who book within the next few days
  • A free home warranty plan add-on when they close a deal with you
  • Partner with a local moving company to provide an exclusive discount for your followers
• Headline: Your Dream Home Deserves This! Special Offer Ending Soon
• Caption: Create a sense of urgency and emphasize the value of your offer.
• Promotion: Pin this across your social platforms

Let’s Keep Going! Should the next few days focus on celebrating wins with client testimonials or turn towards a frequently asked questions (FAQ) format for common homebuying concerns?

Day 26

Concept: Victory Celebration Q&A

Target Audience: Homebuyers at all stages, especially those needing a confidence boost or those hesitant to start.

Live Video (Facebook/Instagram)

• Title: Victory Celebration! Ask Me Anything About Homeownership 🏡
• Summary: Open the floor to questions, focusing on the positive, and invite people who recently bought homes to share their insights.
• Main Topics:
  • Overcoming obstacles: Address common fears head-on with client examples
  • Unexpected joys: Have clients discuss things they LOVE about being homeowners
  • The power of your guidance: How did you specifically help them succeed?
  • Audience Q&A: Prioritize questions from those early in their homebuying journey
• Call to Action: “Is this your year to become a homeowner?” Reiterate your consultation services and how you create personalized roadmaps.
• Promotion: Invite viewers to submit questions in advance, even if they can’t watch live. Use the best questions for future content!

Social Post

• Post Type: Instagram/Facebook
• Type of Content: Video montage or carousel of client testimonials
• Gist: Show the journey from “latte lover” to proud homeowner
• Headline: From Skeptical to Successful – Real Homeownership Stories
• Caption: Celebrating those who ditched the doubt and achieved their dream home! Get inspired #ClientWins #HomeownershipIsPossible
• Call to Action: Tag a friend who needs to see this
• Promotion: Let each client share the post on their own page to reach a wider audience.

Day 27

Concept: Client Success = Your Success

Target Audience: Potential clients, emphasize to those on the fence that you have a proven track record.

Call to Action Post:

• Headline: Don’t Let Your Dream Home Wait!
• Caption: Another happy client closing on their dream home! 🔑 #AnotherSuccessStory #HomeownershipGoals
• Visuals: Simple photo of you (or your team) with happy clients at closing (get their permission first)
• Call to Action: Clear link or instructions to book their consultation

Testimonial Highlight

• Concept: Powerful & Detailed Testimonial
• Media Type: Video is ideal, but text/photo works if clients are camera shy.
• Headline: [Client Name]’s Journey from Renting to Owning
• Focus:
  • Initial fears they had
  • The turning point when they realized homeownership WAS possible
  • Specific ways you helped (finding the right lender, negotiating, etc.)
  • Their life as a homeowner now
• Call to Action: “Your dream home could be closer than you think!” Promote your consultations.

Day 28

Concept: From Latte Lover to Homeowner, Part II

Target Audience: Reinforce the campaign’s core message to the entire audience, emphasizing the power of consistent action.

Call to Action Post:

• Headline: Ready to Make Your Dream Home a Reality? Let’s Talk!
• Caption: The Latte Lie campaign is ending, but your homeownership journey doesn’t have to! #ItsPossible #StartYourJourney
• Call to Action: Clear link or instructions to book their consultation
• Promotion: Offer a final “thank you” discount for bookings this week ONLY.

Testimonial Highlight

• Concept: Showcase a client whose journey took time and persistence
• Headline: [Client Name]’s Story: Proving Small Changes Make a BIG Difference
• Focus:
  • How long they were saving
  • Setbacks they encountered and how they overcame them
  • The long-term benefits they’re experiencing now as homeowners
• Call to Action: Inspirational message about not giving up on your dreams. Promote your support services.

Day 29

Concept: The Latte Lie Legacy

Target Audience: Everyone who engaged with the campaign, reinforcing the sense of community and accomplishment.

Call to Action Post:

• Headline: Don’t Let Your Dream Home Wait Any Longer!

• Caption: From ditching lattes to ditching doubts, you’ve come so far! Thank you for being part of the #LatteLie movement #Community #HomeownershipEmpowerment

• Call to Action: Clear link or instructions to book their consultation. Promote any ongoing discounts/offers related to campaign participation.

Giveaway

• Concept: Final “Thank You” Giveaway

• Prize:

• A larger gift card to a home decor store

• A curated “New Homeowner Essentials” basket

• A comprehensive homeownership resource bundle (books, budgeting tools)

• Rules:

• Must be following you, have shared campaign content, and tag a friend in the comments

• Headline: One Last Giveaway to Celebrate YOU! 🎉

• Caption: Enter to win a [Prize] to help you build your dream home life! #Giveaway #LatteLieLegacy

Day 30

Concept: Beyond the Latte: Your Homeownership Resource

Target Audience: Everyone, from new homeowners to those still early in their process. Highlight your value beyond the campaign itself.

Campaign Wrap-Up Blog Post

• Title: The Latte Lie: What We Learned About Saving for a Dream Home

• Summary:

• Recap the campaign’s highlights: participation numbers, success stories, estimated total saved across all participants, etc.

• Key takeaways: Address major mindset shifts, budgeting tips, etc., that resonated with people.

• Your commitment to ongoing support: Emphasize you’re a resource beyond the trending campaign hashtag.

• Call to Action:

• Join your email list for ongoing tips

• Follow you on social media for homeownership content

• Book a consultation for personalized support

Social Media Post

• Post Type: Facebook/Instagram

• Type of Content: Simple infographic or carousel with key stats

• Gist: Show the campaign’s impact in a tangible way

• Headline: The Power of Community: Latte Lie Campaign Results!

• Visuals:

• Total potential savings by participants

• Number of people who engaged

• Number of consultations booked

• Increase in your engagement/followers

• Caption: Thank everyone, showcase the transformative power of collective action.

• Call to Action: “Ready to keep the momentum going? Let’s work together!”

Let’s brainstorm further! Here are some ideas to keep things going POST-campaign:

• Regular social media content series: “Mythbusting Mondays,” “First-Time Homebuyer FAQs”

• Partnerships: Collaborate with mortgage lenders, home inspectors, etc., for co-hosted webinars or resource guides.

• Client spotlights: “Homeowner of the Month” features, showing the diversity of paths to homeownership