Utilize the below Content to target your B2C Real Estate Clients.

Content Calendar Idea Outline

Campaign Title: The Winning Bid Formula

Campaign Duration: 14 Days

Target Audience: Frustrated homebuyers repeatedly losing out on homes.

Campaign Overview: Position you as the expert who understands the frustration, provide strategies and unique insights, and build trust while demonstrating you can help those frustrated buyers win.

Detailed Campaign Plan

Day 1: Launch with the Pain Point

• Short-form Video (TikTok, Instagram Reels):
  
  Concept: Highlighting the agony of rejection in this market 
• Target Audience: Homebuyers who have lost multiple offers 
• Headline: “Tired of Losing Your Dream Home? THIS Could Be Why” 
• Description: Heartbreak of missed opportunities? Feeling defeated? We get it, let’s change that! 
• Hook: Dramatic music, fast montage shots of dejected people with “REJECTED” stamps over houses.
•  Call to Action: “Drop a ‘YES’ below if you’re DONE with losing bids!”
•  Promotion: Share across all relevant social platforms, boost visibility with targeted ads.
  • Scene Breakdown
    • Scene 1 (3 seconds)
      • Visuals: Close-up shot on a face filled with disappointment, tears rolling down.
      • Dialogue/Voiceover: “Another house, another rejection…”
      • Text Overlay: “Feeling defeated?”
    • Scene 2 (2 seconds)
      • Visuals: Angry person throws a stack of papers, documents scattering across the floor.
      • Dialogue/Voiceover: “So frustrating!”
    • Scene 3 (2 seconds)
      • Visuals: Person sitting with their head in their hands, looking hopeless.
      • Dialogue/Voiceover: “When will it be my turn?”
    • Scene 4 (3 seconds)
      • Visuals: Fast zoom into a house with red “SOLD” sign.
      • Text Overlay: “Tired of losing?”
    • Scene 5 (2 seconds)
      • Visuals: Close-up on the word “REJECTED” stamped in bold red.
    • Scene 6 (3 seconds)
      • Visuals: Your face appears, looking concerned but empathetic.
      • Dialogue/Voiceover: “I hear you…”
    • Scene 7 (2 seconds)
      • Visuals: Your face now determined.
      • Dialogue/Voiceover: “It doesn’t have to be this way!”
    • Scene 8 (2 seconds)
      • Visuals: Big text overlay and CTA.
      • Text Overlay: “Want to win the bidding war?”
      • Dialogue/Voiceover: “Drop a ‘YES’ below!”
      • Music: Uplifting, builds anticipation
• Social Media Post:
  • Concept: Same theme as video, mirroring the frustration
  • Type of Content: Image: Dejected person slumped against a house with a “SOLD” sign
  • Gist: Homebuyers are fed up, you get it, but there’s a solution.
  • Headline: Sick of Losing Out on Homes?
  • Caption: If the heartbreak of missed opportunities is all too familiar, we hear your frustration. Stay tuned…we might just have the answer.
  • Call To Action: Drop a ‘YES!’ below if you’re done with losing bids.
  • Promotion: Share on Instagram, Facebook, and relevant groups

Day 2: The “Secret Sauce” Tease

• Long-form Video (YouTube, Facebook)
  
  Concept: Addressing mistakes and hinting at your strategy 
• Target Audience: Buyers actively seeking solutions 
• Headline: The Missing Ingredient: Why Your Offers Keep Losing 
• Description: Tired of hearing “no”? You’re not alone. Let’s uncover the common mistakes that might be sabotaging your bids.

 Hook: “There’s ONE thing most buyers overlook that could make ALL the difference.” Call to Action: Stay to the end for clues on the “secret sauce,” and subscribe for more. Promotion: Post on your dedicated channels, share in online communities

 

• Title: Why Your Offers Fail: The “Secret Sauce” You’re Missing
• Summary: This market is TOUGH, but even great offers lose for avoidable reasons. Discover common pitfalls and hints at a strategy that’s changing the game for my clients.
• Video Topics
  • Topic 1: Underestimating the Competition
    • Summary: Going in blind is a recipe for heartbreak. Know your market!
  • Talking points
    • Data on average offers per house in your area
    • Emphasize the need for comparative market analysis (CMA)
    • The emotional toll of unprepared bids
  • Segue: Okay, knowing your competitors is vital, BUT what else?
  • Topic 2: Weak Offer Terms
    • Summary: It’s not JUST about the price. Make your offer attractive
  • Talking points
    • Quick closings, flexible contingencies, etc.
    • How appealing to the SELLER can win
    • Risks of messy, unattractive offers
  • Segue: So, strong terms are key, but there’s STILL more…
  • Topic 3: Ignoring the Details
    • Summary: Sloppy work screams “unserious buyer”
  • Talking points
    • Typos, proofreading errors, and unprofessional offers
    • Incomplete paperwork delays the process
    • Agents notice careless bidders
  • Segue: Now, you have the base, but what REALLY sets you apart?
  • Topic 4: Missing the “X-Factor”
    • Summary: Tease your “secret sauce” without revealing too much
  • Talking points
    • Hint at a unique strategy overlooked by most
    • It’s beyond the standard advice
    • You help clients leverage this
  • Segue: Ready to learn that X-Factor? Stay tuned, big reveal coming soon!

• Email:
  • Concept: Reinforce video points, promise more to come
  • Gist: You have insights most buyers lack; this is their chance to learn
  • Headline: “Are These Mistakes Killing Your Offers?”
  • Caption: Recap of common pitfalls covered in the video; emphasize the part about the “secret sauce”
  • Call to Action Promise to reveal the strategy over the next few days, invite them to follow along closely
  • Promotion: Send to your existing email list

 

Day 3: The Empathy Build

• Social Media Post
  • Concept: Share client success stories (with permission, of course)
  • Post Type: Carousel or short video montage
  • Type of Content:
    • If carousel: A mix of text-based slides sharing brief client success stories (first-time buyers winning!), interspersed with jubilant photos of those clients with “SOLD” signs.
    • If video: Testimonials. Clients talking about initial frustration, then how you helped them win.
  • Gist: It’s possible! Show others it’s NOT hopeless
  • Headline: FROM Frustrated to First-Time Homeowners!
  • Caption: “Don’t give up on your dream home! Check out these inspiring stories of buyers who were losing hope… until they found the right strategy.”
  • Call To Action: Tag a friend who needs to see this!
  • Promotion: Share across social platforms, targeted ads to your ideal audience
• Challenge
  • Concept: “Share Your Struggle”
  • Target Audience: Engaged buyers tired of losing out
  • Gist: Build empathy, foster community, gather insights
  • Headline: Losing the Bid? You’re Not Alone
  • Caption: Vent time! Share your biggest offer struggle in the comments. We’ll offer tips and encouragement – you might be surprised what you learn from others!
  • Promotion: Post on Facebook and Instagram

Day 4: Educational Content

• Blog Post
  • Concept: In-depth guide, less about your strategy, more universally helpful
  • Title: 5 Reasons Your Offers Fail (and How to Fix Them)
  • Summary: This isn’t the “secret sauce,” but solid advice buyers NEED, positioning you as an expert they can trust.
  • Topics
    • Topic 1: Poor Pre-Approval Process
    • Sub-topics
      • Outdated pre-approvals lose credibility
      • Not shopping lenders for the best deal
      • Difference between pre-qualification and pre-approval
    • Topic 2: Wavering on Contingencies
    • Sub-topics
      • When waiving contingencies IS a smart play
      • Risks of making your offer too unattractive
      • Creative ways to still get protection
    • Topic 3: Lowball Offers & Insulting Sellers
    • Sub-topics
      • Understanding the seller’s market psychology
      • Finding the balance between fair & competitive
      • The dangers of going in TOO low
    • **Topic 4: Unrealistic Expectations **
    • Sub-topics
      • The mismatch between wish lists and budgets
      • Homes needing work vs. move-in ready
      • How to prioritize what REALLY matters
    • Topic 5: Slow Decision-Making
    • Sub-topics
      • Good houses go FAST in this market
      • Hesitation can cost you the home
      • Why having a plan in place is vital
  • Call to Action: Offer a free downloadable checklist summarizing the blog’s key fixes.
  • Lead Magnet: The checklist requires email signup.

Day 5: Build Anticipation

• Short-form Video
  • Concept: The big reveal is coming, ramp up the excitement!
  • Target Audience: Anyone who’s been following along so far
  • Headline: Finally, the Secret Your Offers Are Missing!
  • Description: Fed up with losing bids? Tomorrow, I’m spilling the beans on how to get your offers NOTICED.
  • Hook: You speaking directly to the camera with a sense of urgency
  • Call to Action: Don’t miss this! Set a reminder for tomorrow’s reveal!
  • Promotion: All social platforms with increased ad spend for visibility
  • Scene Breakdown
    • Scene 1 (2 seconds)
      • Visuals: You, looking serious, holding a notepad and tapping it
      • Dialogue/Voiceover: “Enough beating around the bush…”
    • Scene 2 (3 seconds)
      • Visuals: Close-up shot of you writing something significant in the notepad
      • Dialogue/Voiceover: “It’s time for the game-changing strategy…”
    • Scene 3 (3 seconds)
      • Visuals: People celebrating, jumping up, and hugging with a house in the background
      • Dialogue/Voiceover: “… That’s helped clients like THIS win!”
    • Scene 4 (2 seconds)
      • Visuals: A pile of rejected offer documents on a desk
      • Dialogue/Voiceover: “Say goodbye to rejection…”
    • Scene 5 (3 seconds)
      • Visuals: You pointing directly at the camera
      • Dialogue/Voiceover: “Tomorrow, I reveal the secret sauce!”
    • Scene 6 (2 seconds)
      • Visuals: Quick flash of a “SOLD” sign swinging over a house
      • Dialogue/Voiceover: “Could this be YOUR new home?”
    • Scene 7 (2 seconds)
      • Visuals: Your website address
      • Text Overlay: “Visit [website] for updates!”
    • Scene 8 (2 seconds)
      • Visuals: Calendar icon with the next day highlighted
      • Text Overlay: “Don’t miss the big reveal!”
• Social Media Post
  • Concept: Hype up the upcoming livestream
  • Type of Content: Simple graphic- Countdown timer to the livestream, big text “The SECRET is coming TOMORROW!”
  • Gist: Create urgency and excitement
  • Headline: Get Ready! Your Offers Are About to Change
  • Caption: The strategy that’s making my clients WINNERS is being revealed tomorrow. Join me LIVE!
  • Call To Action Link to where people can register/RSVP to the livestream
  • Promotion: Facebook and Instagram

Day 6: The Big Reveal

• Livestream (Facebook, Instagram, YouTube)

• Concept: Presentation on your “secret sauce,” Q&A for engagement

• Target Audience: Those genuinely invested in learning the strategy

• Headline: The “Secret Sauce” Your Offers Are Missing – LIVE!

• Description: Tired of losing bids? Today, I’m sharing the insider strategy that’s changing the game for my clients. Get ready to take notes!

• Hook: Open with a quick success story (client who JUST won using this strategy)

• Call to Action: Limited-time offer for livestream attendees to book a free consult

• Promotion: Promote HEAVILY the day before, push notifications when going live

• Presentation Outline

• Briefly recap common offer mistakes so far in the campaign

• Position your “secret sauce” as filling the knowledge gap

• Explain in clear terms, use examples

• Emphasize it’s NOT just a trick, but a tailored approach

• Q&A Session – allow for real-time personalization

Day 7: Follow-up & Lead Nurturing

• Email to Livestream Attendees

• Concept: Thank them, recap, provide exclusive consultation offer

• Gist: Keep the momentum, reward those who were live

• Headline: Missed the Livestream? Here’s Your Recap

• Caption: Brief summary of the strategy, link to the replay if possible, emphasize the free consult OFFFER is only for those who watched live

• Call To Action Direct call to book a consultation

• Promotion: This email is for livestream attendees ONLY.

• Email to Full List

• Concept: FOMO for those who missed the livestream

• Gist: They still get valuable info, but less exclusive than attendees

• Headline: Did You Miss My Big Reveal?

• Caption: Tease the strategy, offer the livestream RECORDING, but no free consultation mention

• Call To Action: Suggest they follow you to catch future livestreams

• Promotion: Send to your whole email list

Day 8: Social Proof

• Quiz

• Concept: “Are Your Offers Strong Enough?”

• Target Audience: Buyers not sure if their bids are good, could use help

• Gist: Fun way to educate, identifies pain points, collects leads

• Headline: Quiz: Is THIS Why Your Offers Keep Losing?

• Caption: Take this quick quiz to find out! It might surprise you where you’re going wrong…

• Quiz Questions (Sample – adjust to your area/strategy)

• Q1: Do you typically offer… (a) Below asking (b) At asking (c) Above asking

• Q2: Have you gotten a professional market analysis of a house before bidding?

• Q3: Do your offers usually include contingencies? (if so, specify which ones)

• Q4: How quickly can you typically secure financing?

• Q5: When you lose a bid, do you get detailed feedback from the seller’s agent?

• Q6: Would you consider an escalation clause?

• Q7: How confident are you in your agent’s negotiation skills?

• Q8: Have you considered strategies like writing a personal letter to sellers?

• Quiz Answers:

• Mostly ‘a’ answers: Point out dangers of lowballing

• Mostly ‘b’ answers: Emphasize competitive offers

• Contingency-heavy: Explain when they’re necessary, when they hurt you

• Etc. – tailor results to reveal ‘weak spots’ your secret sauce addresses

• Promotion: All your social channels, consider a small ad budget

• Lead Magnet: After results, offer a free “Offer Strength Analysis” (requires email)

• How to Bring to Life: Use a quiz-making platform (Interact, etc.) for easy setup

• Social Media Post

• Concept: Show the power of your strategy in numbers

• Type of Content: Infographic

• Gist: “Before & After” client results, emphasizing what changed

• Headline: The Difference the “Secret Sauce” Makes

• Caption: Use stats! Eg., “X% increase in offer success rate for clients using [your strategy]”

• Call to Action: Tag someone who needs to see this

• Promotion: Facebook and Instagram

Day 9: Community Outreach

• Influencer Collaboration

• Concept: Partner with a local home décor/DIY influencer

• Target Audience: People likely to be recent (or soon-to-be) homebuyers

• Gist: Giveaway incentivizes people AFTER they find a house

• Headline (on influencer’s channel): New Home, Who Dis? Giveaway!

• Caption: Influencer explains the giveaway ($ towards décor, gift cards to home stores, etc.), emphasizes you’re a sponsor, how to enter (follow BOTH accounts, tag friends, etc.)

• Promotion: Their channels, cross-promote on YOURS

• Podcast (If you have one)

• Concept: Guest spot on a related podcast (real estate investing, first-time buyers, etc.)

• Target Audience: Actively interested in the market, seeking advice

• Headline: Beat the Bidding War: Insider Strategies You NEED to Know

• Summary: This market is brutal, but there ARE ways to outsmart the competition. I’ll discuss common offer mistakes and reveal an underutilized strategy that’s helping my clients WIN.

• Topics

• Topic 1: Frustrations Buyers Share What do you hear most?

• Topic 2: Why Even Good Offers Lose It’s not always price

• Topic 3: Unveiling the “Secret Sauce” Explain without giving TOO much

• Topic 4: It’s Not Just Luck How tailoring the strategy is key

• **Topic 5: Success Stories ** Briefly share a client win thanks to this

• Call to Action: Visit your website for more tips or to book a consultation

Day 10: Personalized Approach

• Email

• Concept: Offer tailored bid analysis to serious leads

• Target Audience: Those who’ve engaged heavily (quiz, livestream, etc.)

• Gist: Show you’re invested in THEIR success, not mass advice

• Headline: Want a Pro’s Eye on Your Last Offer?

• Caption: “Let’s pinpoint WHY it didn’t win and how to change that. Submit your last offer details for a free personalized analysis. “

• Call to Action: Link to a simple form where they provide offer info

• Promotion: This goes to engaged leads ONLY

Day 11: Success Story Showcase

• Short-form Video

• Concept: Client interview where they tell THEIR story

• Target Audience: Those still feeling doubtful it can work for them

• Headline: From Rejected to SOLD: A Buyer’s Journey

• Description: Sometimes, you just need to hear it from someone like YOU. Meet [client name] and how they finally won in this tough market.

• Hook: Have the client start with describing their initial frustration

• Call to Action: “Could YOUR story be next? Let’s talk!”

• Promotion: Across all social platforms

• Scene Breakdown

• Scene 1 (3 seconds)

• Visuals: Client sitting in their NEW HOME, smiling

• Text Overlay: “[Client Name]– First-time Homebuyer”

• Scene 2 (4 seconds)

• Visuals: Fast cuts between client looking dejected, opening rejection letters/emails

• Client Voiceover: “I was starting to lose hope. Offer after offer…”

• Scene 3 (4 seconds)

• Visuals: Client meeting with you, looking at paperwork

• Client Voiceover: “Then I started working with [your name]…”

• Scene 4 (3 seconds)

• Visuals: Client getting a phone call, jumping for joy

• Client Voiceover: “I still can’t believe we got the house!”

• Scene 5 (3 seconds)

• Visuals: Panning shot of the client’s new home, decorated and lived-in

• Client Voiceover: “So grateful for [your name] and the strategy that worked.”

• Scene 6 (2 seconds)

• Visuals: Client holding up house keys with a huge smile

• Scene 7 (2 seconds)

• Visuals: Your logo and website address

• Scene 8 (2 seconds)

• Text Overlay: “Ready for your success story?”

• Call to Action: “Book a free consultation now!”

• Social Media Post

• Concept: Share the video with a powerful caption

• Type of Content: The client success video

• Gist: Inspiration, showing it IS possible with the right help

• Headline: “Don’t Just Take My Word For It…”

• Caption: Let [Client’s Name] tell you how they went from losing bids to landing their dream home. This could be YOUR story too!

• Call to Action: Tag a friend who needs to see this

• Promotion: All social media, targeted ads, boost engagement

Day 12: The Urgency Factor

• Long-form Video

• Concept: Time is NOT on a buyer’s side, explain why waiting hurts

• Target Audience: Those who are hesitant to put in offers

• Headline: “Why ‘Wait and See’ Could Cost You BIG”

• Description: This market is fast! Hesitation might mean missing out on your dream home. Let’s discuss why acting NOW is often the smart move.

• Hook: Open with a story of a client who lost out due to slow decision-making

• Call to Action: Offer a limited-time “fast-track” consultation for those ready to act

• Promotion: Your usual video channels

• Title: The Dangers of Waiting in Today’s Housing Market

• Summary: This isn’t about FOMO, it’s about understanding market trends and the financial risks of delaying your home search unnecessarily.

• Video Topics

• Topic 1: Rising Prices Use local data if possible

• Topic 2: Increasing Interest Rates How this impacts affordability

• Topic 3: Inventory Issues Good homes go FAST, more coming soon isn’t guaranteed

• **Topic 4: The Emotional Cost ** Stress of constant searching takes a toll

• Topic 5: Finding the RIGHT House Even imperfect ones can become amazing with time

• Social Media Post

• Concept: Countdown graphic to emphasize the free consultation deadline

• Type of Content: Simple image – Big text “Only X Days Left! ” Calendar icon, etc.

• Gist: Create a sense of urgency

• Headline: Free Consult Offer Expires SOON!

• Caption: Want to beat the competition? Don’t wait!

• Call to Action: Book your consult NOW, link in bio

• Promotion: Facebook and Instagram

• Paid Advertising (Optional)

• Concept: Reach a wider audience with your expiring offer

• Ad Type: Image or short video with countdown element

• Gist: If budget allows, target likely buyers in your area

• Headline: Time’s Running Out! Get Expert Offer Help

• Caption: Free consults ending soon. Stop losing bids, win your dream home!

• Call to Action: Learn More/Book Now

• Promotion: Targeted Facebook & Instagram Ads

Day 13: Last Chance for Help

• Live Q&A (Instagram/Facebook)

• Concept: Answer personalized questions, overcome last-minute objections

• Target Audience: Those still on the fence, needing reassurance

• Headline: Your Offer Questions Answered LIVE!

• Description: Got doubts about your offer strategy? Worries about this market? I’m here to help! Join me for a live Q&A and get your questions answered.

• Hook: Start with a common concern: “Are escalation clauses a good idea?” etc.

• Call to Action: “Drop your questions below, and I’ll answer them LIVE!”

• Promotion: Promote the day before, go live during peak engagement hours

• Survey

• Concept: Gather last-minute insights from your audience

• Target Audience: Anyone who’s interacted with the campaign

• Gist: Data for improvement, plus creates a sense of involvement

• Headline: Help Me Help YOU! Quick Survey

• Caption: Your feedback matters! Take 2 minutes to answer these questions about your home buying struggles and get ready for even better resources.

• Survey Questions:

• What’s your BIGGEST obstacle to making a winning offer right now?

• On a scale of 1-10, how confident are you in your current offer strategy?

• Would you consider working with an agent who specializes in [your secret sauce]?

• What ONE thing could change your home buying experience for the better?

• Open-ended: Anything else you’d like to share?

• Promotion: All social platforms, include in your email newsletter

• Lead Magnet: Chance to win a free consultation for completing it

Day 14: The Final Push

• Blog Post

• Concept: Clear outline of how to start working with you

• Title: Ready to Win? Here’s Your Next Steps

• Summary: Remove any confusion. What does the process look like?

• Topics

• **Topic 1: The Initial Consultation ** What to expect, what info to have ready

• Topic 2: Tailoring Your Strategy Emphasize there’s no one-size-fits-all

• Topic 3: Support During the Offer Explain how you’re there each step

• Topic 4: Beyond the Win Do you offer guidance even after closing?

• **Topic 5: Testimonials ** Include brief quotes or link to existing ones

• Call to Action: Big, clear “Book Your Consultation” button

• Promotion: Share on social platforms, email list

• Social Media Posts

• Concept: Mix testimonials, positivity, gratitude

• Post Type: Carousel

• Slide 1: Client testimonial (text or short video)

• Slide 2: Infographic-style stats about your success rate

• Slide 3: YOU speaking directly to the camera, thanking everyone for their engagement

• Gist: Reinforce trust, show results, and end on a positive note

• Headline: The Winning Formula: See What Clients Say

• Caption: Thank you to everyone who’s followed along! It’s been amazing sharing these tips, and I’m here to help turn your home dreams into reality 💪

• Call to Action: Get in touch for personalized offer help!

• Offer

• Concept: Last-minute incentive for those who book TODAY

• Gist: Adds urgency with an exclusive perk

• Headline: TODAY ONLY Special Bonus!!

• Caption: Book your consultation within the next 24 hours and receive [your bonus]. This is your chance to FINALLY get your offers noticed.

• Call to Action: Link for booking

• Promotion: Across all your channels, create a countdown timer for effect

• Bonus Ideas: Free CMA, discount on your services (small %), a helpful guide, etc.

That completes your 14-day campaign! Here are some additional ideas:

• Follow-up emails: Even after the campaign, stay in touch with leads. Offer valuable content periodically

• Remarketing: Use the data you’ve collected for targeted ads to those who showed interest

• Testimonials: Turn more of those success stories into powerful video content for ongoing promotion