Utilize the below Content to target your B2C Real Estate Clients.

Content Calendar Idea Outline

Campaign Title: House Hunting Horror Stories: When Bidding Wars Go Wrong (and How to Avoid Them)

Target Audience: Frustrated potential homebuyers who have lost out on houses due to intense bidding wars.

Campaign Duration: 7 Days

Day 1: The Bidding War Nightmare

• Concept: Highlight the frustration and hopelessness many buyers feel in a hot market.
• Short-form Video (TikTok, Instagram Reels)
  • Target Audience: First-time and experienced buyers struggling to compete.
  • Headline: “Bidding Wars Got You Screaming? 😱🏡”
  • Description: Fast-paced, dramatic video highlighting the emotional rollercoaster of losing bids.
  • Hook: A text overlay: “Tired of hearing ‘your offer was rejected – AGAIN’?”
  • Call To Action: “We won’t let this happen to you. Follow for winning strategies! #biddingwars”
  • Promotion: Share on TikTok/Reels, cross-promote on Facebook/Instagram Stories
  • Scene Breakdown:
    • Scene Time Code: 00:00 – 00:02
      • Scene Description: Close-up of a person holding a phone.
      • Scene Visuals: Screen shows “Offer Rejected” email.
      • Scene Dialogue/Voice Over: “Not again…” (dejected tone)
      • Scene Music and/or Sound Effect: Sad piano music fading in.
    • Scene Time Code: 00:02 – 00:04
      • Scene Description: Person pacing the room, looking stressed.
      • Scene Visuals: Blurred background, focus on the person’s worried face.
      • Scene Text Overlay: “How many offers is this?!”
      • Scene Music and/or Sound Effect: Music gets slightly louder.
    • Scene Time Code: 00:04 – 00:06
      • Scene Description: Person throws their phone on the couch in frustration.
      • Scene Text Overlay: “This isn’t fair!”
      • Scene Music and/or Sound Effect: Music stops abruptly.
    • Scene Time Code: 00:06 – 00:08
      • Scene Description: Slow zoom on the phone as music fades back in.
      • Scene Visuals: Notification pops up from your real estate agency.
      • Scene Text Overlay: “Feeling defeated? We can help…”
    • Scene Time Code: 00:08 – 00:10
      • Scene Description: Person picks up the phone, their expression changes to determined .
      • Scene Text Overlay: “It’s time to change the game.”
      • Scene Music and/or Sound Effect: Inspiring, upbeat music starts.
    • Scene Time Code: 00:10 – 00:12
      • Scene Description: Person smiles, opens a text message, begins typing.
      • Scene Text Overlay: “I’m ready to win!”
      • Scene Music and/or Sound Effect: Sound of a text message being sent.
    • Scene Time Code: 00:12 – 00:14
      • Scene Description: Your real estate agency logo.
      • Scene Voice Over: “Contact [Agency Name] to level the playing field!”
      • Scene Music and/or Sound Effect: Triumphant music swell.
• Social Media Post
  • Concept: Pair the short-form video with a call for community and expertise.
  • Post Type: Facebook, Instagram, Twitter (Share the video natively).
  • Type of Content: Native video.
  • Gist: Highlight the struggle and offer your help as the solution.
  • Headline: “Bidding wars = horror movie? We’re rewriting the script! 🎬”
  • Caption: “If you’re sick of losing offers, you’re not alone. But you don’t have to become another scary statistic. Our strategies are the weapon you need. #biddingwars #househunting #strategy”
  • Call To Action: “Drop a 😫 if you’ve felt this pain!”
  • Promotion: Paid amplification on Facebook/Instagram ads targeting your area.
• Live Video (Facebook/Instagram)
  • Concept: Host a Q&A on bidding war experiences and offer tips.
  • Target Audience: Buyers with questions, wanting validation, in need of insider knowledge.
  • Headline: “Bidding War Nightmares: Your Stories & Survival Tips”
  • Description: Have you thrown your phone in frustration after another lost offer? Join us LIVE tonight! Share your horror stories, get expert advice, and learn how to fight back in this crazy market. #biddingwars #realestatetips”
  • Hook: “Worst bidding war experience wins a free strategy session with me!”
  • Call To Action: “Tune in TONIGHT at 7pm EST!”
  • Promotion: Pinned post on Facebook, Instagram Story teasers, local Facebook groups relevant to homeownership.

Day 2: The Anatomy of a Disaster

• Blog Post
  • Title: “Why You’re Losing Bidding Wars (And What You Can Do About It)”
  • Summary: Break down common bidding war mistakes, positions you as the guide who can help buyers avoid them.
  • Topic 1: Not Being Pre-Approved (and why it’s more vital than ever)
    • Subtopic 1: Shows sellers you’re a serious, qualified buyer.
    • Subtopic 2: Allows you to act fast when you find THE ONE.
    • Subtopic 3: Sellers often prioritize pre-approved offers.
  • Topic 2: Waiving Contingencies (the right way AND the risky way)
    • Subtopic 1: How to make your offer stand out responsibly.
    • Subtopic 2: When waiving contingencies is a bad idea.
    • Subtopic 3: Alternative “low-risk” ways to sweeten the offer.
  • Topic 3: Underestimating the Power of the ‘Love Letter’
    • Subtopic 1: It’s not cheesy – it’s humanizing your offer.
    • Subtopic 2: What to include (and what NOT to).
    • Subtopic 3: How to make yours stand out.
  • CTA: “Ready to stop being a bidding war casualty? Book your free consultation today!”
• Social Media Post
  • Concept: Promote the blog and highlight it as THE resource you wish you had.
  • Post Type: Image carousel (3 images) on Facebook & Instagram, share as link post on Twitter
  • Type of Content:
    • Image 1: Close-up of a stressed person staring at MLS listings
    • Image 2: A bold headline from the blog – “The #1 Mistake Buyers Make in Bidding Wars!”
    • Image 3: You looking confident, arms crossed, text: “Let me help you avoid these pitfalls.”
  • Gist: Evoke frustration, then offer your valuable insights as the solution.
  • Headline: “Sick of losing in bidding wars?”
  • Caption: “Uncover the hidden mistakes that are sabotaging your offers (and discover the secrets THEY don’t want you to know 😉). Read the blog! [link] #biddingwartips #househunting”
  • Call To Action: “Share this with a buyer who needs it!”
  • Promotion: Boost post, target people in your area interested in real estate.
• Email
  • Concept: Short, impactful summary of the blog, inviting readers to learn how to avoid similar fates.
  • Target Audience: Existing email list + new leads from Day 1’s efforts
  • Headline (Subject Line): “Don’t be another bidding war casualty! 💀”
  • Gist: “I’m breaking down the most common bidding war mistakes and how to avoid them. This is the intel you NEED if you’re serious about winning your dream home. [Blog link]”
  • Call To Action: “Ready to get strategic? Book a free consultation with me!”

Day 3: Your Secret Weapon

• Customer Testimonial Video
  • Concept: Showcase how you helped a frustrated client finally win in a hot market.
  • Target Audience: Buyers feeling skeptical that things can change.
  • Headline: “Jessica Thought She’d Never Own a Home…Then She Met Us.”
  • Description: “See how we helped Jessica beat out multiple

Day 3: Your Secret Weapon (continued)

• Customer Testimonial Video (cont.)
  • Description (cont.) “…offers and secure her dream home. Get inspired and discover how you can do the same! #clientwin #biddingwarstrategy #successstory”
  • Hook: Start the video with Jessica looking dejected, then transition to her celebrating a successful offer.
  • Call To Action: “Want to write your own success story? DM us to get started!”
  • Promotion: Pin to top of Facebook, Featured Story highlight on Instagram, paid boost targeting engaged leads.
• Social Media Post
  • Concept: Pair the video with text emphasizing how you relieved a client’s pain.
  • Post Type: Facebook, Instagram, Twitter (Video natively)
  • Type of Content: Native video.
  • Gist: “You deserve to feel like THIS when you win a bidding war!”
  • Headline: “Feeling defeated by bidding wars? We know how that feels…”
  • Caption: “[Client Name] was about to give up hope. Then she found our secret weapon 😉 Watch her story! #testimonialtuesday #househunting #dontgiveup”
  • Call To Action: “Ready to turn the tide? DM us for a free strategy session!”
• Call to Action: “Ready to turn the tide? DM us for a free strategy session!”

Day 4: Beat Them at Their Own Game

• Quiz
  • Title: “Are You Bidding War Ready?”
  • Summary: A playful quiz revealing if buyers have what it takes to compete.
  • Quiz Questions
    • Are you pre-approved for a mortgage?
    • Do you know your absolute maximum budget?
    • Have you figured out which contingencies you’re willing to waive (and which are non-negotiable)?
    • Could you write a compelling “love letter” to the sellers?
    • Are you working with a realtor who has a track record of winning in bidding wars?
    • Can you make a decision quickly when you find THE house?
    • Do you understand the concept of an escalation clause?
    • Did you know there are multiple offer strategies beyond just price?
  • Quiz Answers
    • Each question leads to “Yes,” “No,” or “Maybe” type answers. Explain why each is important for bidding wars.
  • Promotion: Promote across social channels, in email newsletter (if you have one).
  • Lead Magnet: Offer a free downloadable checklist summarizing the key insights from the quiz.
  • How to bring to life: Use a quiz tool like Typeform, Interact, or involve.me
• Social Media Post
  • Concept: Promote the quiz as both fun and a wake-up call.
  • Post Type: Image with bold text, link to quiz. Post on all platforms.
  • Type of Content: Static Image
  • Gist: “Can you win a bidding war? Take the quiz and find out!”
  • Headline: “Bidding War Quiz – How Prepared Are YOU?”
  • Caption: “Think you’ve got what it takes to beat out the competition? This quick quiz reveals the truth! 😱 Take it now! [Quiz Link] #biddingwar #househuntingtips”
  • Call To Action: “Share this for a chance to win a free housewarming gift! 🎁”
• Community Outreach
  • Concept: Reach potential buyers on the ground through local publications
  • Target Audience: Readers interested in home trends, local news, first-time buyers
  • Gist: Offer your expertise on bidding wars as a compelling piece.
  • Headline Ideas: * “Bidding Wars: Expert Reveals Insider Strategies for Buyers” * “Tired of Losing Offers? Avoid These Costly Mistakes in Today’s Market” * “From Heartbreak to Homeownership: How to Win in a Hot Market”
  • Call To Action: Invite readers to your upcoming event (Day 6) or contact you directly.
  • Promotion: Pitch to local newspapers, blogs with a real estate focus, online community boards.

Day 5: Strategy Sesh

• Lead Magnet
  • Title: “Top 5 Secret Weapons to Win a Bidding War”
  • Summary: A downloadable PDF delivering actionable, high-value tips not covered in depth elsewhere.
  • Content Breakdown:
    • Weapon #1: The Pre-Inspection Power Move
    • Weapon #2: Cash is King…But There’s a Workaround
    • Weapon #3: The Art of the Alluring Escalation Clause
    • Weapon #4: When the ‘Love Letter’ Backfires (and what to do instead)
    • Weapon #5: Beyond Price: The Offer Sweeteners That Work
  • Gist: Exclusive, juicy info that makes buyers feel armed with insider secrets.
  • Call To Action: Link to download in exchange for email address.
• Social Media Post
  • Concept: Position the guide as THE insider knowledge frustrated buyers crave.
  • Post Type: Facebook, Instagram, Twitter, (Image + link to lead magnet landing page)
  • Type of Content: Bold stock photo of military plans or a “Top Secret” folder.
  • Headline: “Tired of getting outbid? This is your battle plan.”
  • Caption: “Your offers keep failing, but it doesn’t have to be this way. My FREE guide unveils the strategies THEY wish you didn’t know. Download now! [link]”
  • Call To Action: “Tell us your biggest offer frustration in the comments!”
  • Promotion: Amplify with paid ads. Retarget those who engaged with previous content.
• Webinar
  • Title: “Mastering the Bidding War: Strategies for Success”
  • Summary: An in-depth exploration of tactics, Q&A, establishing you as THE authority.
  • Main Topics
    • Topic 1: Understanding the Current Market: Why bidding wars happen
    • Topic 2: Demystifying Offer Strategies: Beyond just upping the price
    • Topic 3: The Psychology of Sellers: How to appeal to their emotions
    • Topic 4: Contingencies: Which to waive, which to keep
    • Topic 5: Your Biggest Questions Answered (Live Q&A)
  • Hook: “Pre-register now for a bonus resource: ‘Sample Offer Clauses That Win'”
  • Call To Action: Registration page signup.
  • Promotion: Facebook ads, email blast, cross-promote on ALL social channels.

Day 6: Community Connection

• In-Person Event
  • Concept: An informal gathering catering to buyers’ need for support and information.
  • Event Name: “Bidding Wars: Survivor Stories & Strategies”
  • Event Budget: [Itemize costs: venue rental, refreshments, printed materials, etc.]
  • Event Venue: Local coffee shop (partner for co-promotion), community center, or if you have one, your office space.
  • Event Theme: Casual, supportive, encouraging, solutions-focused.
  • Event Gist: “Bond over battle scars while getting the edge you need to win”
  • Event Headline: “Bidding War Woes? Swap Horror Stories & Get Winning Tips!”
  • Event Post Caption: “If bidding wars have you ready to scream, you’re not alone! Join us [Date, Time] at [Venue] for commiseration, insider tips, and a whole lot of hope. RSVP now!”
  • Event Call To Action: “Limited spots! RSVP [Link]”
  • Event Promotion: Partner with the venue, local Facebook groups, flyers in relevant businesses.

Day 6: Community Connection (continued)

• Influencer Outreach
  • Concept: Expand your reach and credibility through collaboration.
  • Target Audience: Influencers’ existing engaged followers within your location.
  • Gist: Partner for event promotion and exclusive insights on bidding wars.
  • Potential Influencers:
    • Local home decor/DIY influencer
    • Real estate podcaster with local listenership
    • Blogger focused on your city/neighborhood
  • Offer:
    • Complimentary event tickets for them + guest
    • Promo code for their followers
    • Opportunity to do an Instagram Live Q&A on bidding wars
    • Feature their content on your channels in exchange

Day 7: The Final Push

• Contest
  • Concept: Tap into the desire for a new home, with a prize relevant to homeownership.
  • Gist: “Win the tools to turn your house-hunting nightmare into a dream come true!”
  • Target Audience: Actively-searching, frustrated buyers in your area
  • Goal: Grow email list, increase engagement, reinforce your expertise
  • Prize:
    • Home staging consultation
    • Discount on moving services
    • Gift card to home decor store
    • Bundle of the above!
  • Rules:
    • Must follow your page
    • Like the contest post
    • Tag friends interested in homeownership
    • Share a bidding war frustration in the comments (UGC!)
  • Hashtags: #biddingwarcontest #[yourcity]realestate #[yourbrand]giveaway
  • Duration: 48-72 hours
  • Mode of Entry: Through comments on the contest post
  • Deadline: Clearly state deadline in the caption.
  • Way to choose the winner: Random comment generator, OR pick most impactful comment
  • Headline: “Bidding War Woes? WIN a Homeownership Power-Up!”
  • Post Caption: “Is house hunting feeling hopeless? We’re giving away [Prize] to help one lucky winner turn the tide! Enter now: [Rules] #contest #giveaway #homeownership”
  • Call To Action: “Enter now for your chance to win!”
  • Promotion: Paid ads, boosted post, influencer cross-promotion
• Offer/Deal
  • Concept: Create urgency and incentivize those on the fence to book consultations.
  • Gist: Time-sensitive discount or bonus for your services.
  • Headline: “Tired of Losing Bids? Act NOW for Exclusive Savings!”
  • Call To Action: “Book your FREE consultation by [deadline] and receive [discount or bonus offer]. This offer won’t last!”
• Final Call to Action Post
  • Concept: Highlight the whirlwind of education, connection, and opportunity from the week.
  • Post Type: Facebook, Instagram (Image or short video)
  • Type of Content:
    • Option 1: Image collage featuring event photos, testimonials, etc.
    • Option 2: Short hype video with upbeat music, clips from the week
  • Gist: “This week was about taking back the power against bidding wars!”
  • Headline: “Don’t Stay Stuck in Bidding War Limbo”
  • Caption: “If you’re ready to turn your house hunting luck around, now’s the time! We’ve armed you with strategies, community, and the insider edge. Don’t miss out on your dream home. Contact us TODAY!”
  • Call To Action: “DM us ‘READY TO WIN’ for a personalized game plan”

Throughout the campaign, remember:

• Consistency: Maintain a consistent brand voice and visuals
• Track Your Results: Use social media analytics, track lead sources to see what works best
• Follow Up: Nurture leads generated, make the most of new contacts!